1. Introduction
Last Updated: 18 september 2025, in accordance with Amendment 13 to the Privacy Protection Law.

Natasha Denona Makeup Ltd., Company No. 514821107, incorporated in Israel (“the Company” or “we”), owns and operates the website available at https://www.natashadenona.co.il/ (the “Website”). The Website serves as an online store for purchasing the Company’s products and provides various services. It also includes information and registration options for the Makeup School operated by an affiliated company, Natasha Denona Ltd., Company No. 514430636 (the “School Company”), as well as information about the Affiliate Program.

2. Scope of this Policy
This Privacy Policy (“Policy”) applies to all visitors to the Website (“Visitors”), customers making purchases through the online store (“Customers”), participants in the Affiliate Program (“Program Participants”), and students of the Makeup School (“School Students,” and collectively, “Users,” “you”). The Policy explains what types of data are collected, how it is used, to whom it may be disclosed, and your rights under applicable law. By using the Services, you consent to the terms of this Policy.

Please note: You are not legally required to provide information to the Company. However, some information is necessary for us to provide certain services (e.g., orders, payments, shipping). If you choose not to provide such information, we may be unable to provide the requested services. If you decline marketing communications, you will not receive special offers or updates on new products.

3. Relationship to Terms
This Policy forms an integral part of the Website Terms and Conditions (“Website Terms”) and, where applicable, the Affiliate Program Terms (“Program Terms”). Together they constitute a binding legal agreement between you and the Company.

4. Legal Basis
The Company collects and processes personal data in accordance with the Israeli Privacy Protection Law, 5741-1981, as amended by Amendment 13 (5784-2024), the regulations issued under it, and other applicable laws.

5. Data Collection
When you access or use the Services, the Company may collect the following categories of information:

5.1 Non-identifiable Information – Anonymous or aggregated data such as device type, browser, operating system, and general usage statistics.

5.2 Personal Information – Identifiable information, including:
- Online Identifiers and Usage Data (IP address, cookies, usage statistics).
- Account Registration and Orders (name, email, phone, addresses, limited payment details).
- Communications and IVR Recordings (calls may be recorded for monitoring, stored temporarily, and accessible upon request; recordings are retained for a reasonable period and may be subject to deletion or correction requests under law).
- Newsletter and Marketing Subscriptions (name, email, phone, used for promotional updates; you may opt out at any time).
- Affiliate Program Registration (personal/business details, social media details, bank details for payment processing, and information required to assess eligibility and participation).
- Makeup School Registration (name, contact info, age, professional background, transferred to the School Company for course management).

6. Use of Data
The Company uses data for: operating and securing the Website, processing and delivering orders, responding to inquiries, managing accounts, improving services, personalizing content, sending service communications, marketing (with consent), and complying with legal obligations.

7. Data Sharing with Third Parties
The Company may share personal data only in the following cases:
7.1 With service providers (hosting, payment processing, shipping, analytics, marketing).
7.2 To comply with legal requirements or court orders.
7.3 To enforce the Terms, prevent fraud, or ensure security.
7.4 With User consent.
7.5 In case of mergers, acquisitions, or restructuring.

8. Cookies and Tracking Tools
The Website uses cookies and similar technologies to ensure proper operation, security, analytics, and personalized marketing. Some cookies are essential for the Website’s functionality, while others are used for statistical or advertising purposes.

Third-party service providers may also set cookies through our Website. We recommend reviewing their respective privacy policies, as such third parties may use the collected data for their own purposes, especially if you are also their user.

8.1 Cookies Used
Provider | Purpose of Use | Privacy Policy
--- | --- | ---
Google LLC (Analytics, AdSense, DoubleClick, YouTube) | Analytics, statistics, improvement of content, targeted and personalized advertising. YouTube cookies also support video functionality. Google cookies may also be used for login through Google accounts. | https://policies.google.com · Opt-out: https://tools.google.com/dlpage/gaoptout
Facebook [Meta] | Analytics, targeted advertising, login through Facebook accounts. | https://www.facebook.com/privacy
Yotpo Ltd. | Functionality, saving login details and preferences, improving customer interactions. | https://www.yotpo.com/privacy-policy

8.2 Cookie Management
At any time, you may configure your browser or device to block cookies (except those strictly necessary for Website operation and security). Blocking cookies may reduce functionality but will not prevent access to Services. Most browsers allow you to delete cookies, block them, or receive alerts before they are stored. Instructions can be found in your browser’s settings (Chrome, Firefox, Internet Explorer, Safari, Edge, Opera).

9. Data Retention
Personal data is retained only for as long as necessary to fulfill its purposes, or longer if required by law. Once no longer needed, data is securely deleted or anonymized.

10. Data Security and International Transfers
10.1 Security Measures – The Company uses industry-accepted measures including encryption, authentication, monitoring, restricted access, and security reviews. While we strive for protection, no system is fully secure.
10.2 International Transfers – Data may be stored or processed outside Israel, only in countries with adequate protection or under agreements ensuring safeguards, in compliance with applicable law.

11. User Rights
Users are entitled to:
- Access their personal data.
- Request correction or deletion.
- Opt out of marketing communications.
- Object to direct marketing (segmented mailings).

Requests must be submitted to wecare-il@natashadenona.com or 25 HaMered St., 16th Floor, Tel Aviv-Yafo, Israel. Responses will be provided within 30 days. The Company may retain necessary data for legal or business purposes.

12. Governing Law and Jurisdiction
This Policy is governed by Israeli law. Exclusive jurisdiction lies with the competent courts of Tel Aviv-Yafo, Israel.

13. Contact Information
For questions, contact:
- Contact form on the Website
- Address: 25 HaMered St., 16th Floor, Tel Aviv-Yafo, Israel
- Email: wecare-il@natashadenona.com

For Makeup School inquiries after registration, contact the School Company directly.

Effective Date
This Privacy Policy entered into effect on 20 August 2025 and complies with Amendment 13 to the Privacy Protection Law (effective 14 August 2025).